business communication

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شرح پروژه

Group Report

Each group will prepare a 10-page, double spaced, written report in a communication strategy format.  The report will include identification of issues, analysis, recommendations, and implementation strategy in this format:

·         Issue or Situational Background

·         Key Stakeholder/Audience Identification and Analysis

·         Communication Objectives

·         Key Messages presented in a Message Map format

·         Tools, Tactics, Techniques and Timeline for Outreach Plan (presented in chart format)

Note:  Developed Materials in the Appendices which may include such items as a media release, internal emails, or memoranda, Q&As, speaking points and senior executive speech (if proposing a media event for instance).  Different approaches may require different deliverables.

·         Tracking and Measurement of Success

Rationale
Making group presentations and presenting written strategies and reports is a required component of your Master of Management program.  Using the skills of each group member to research, analyze, write, and present recommendations in a cohesive and compelling manner will be a key factor to your success in the program and ultimately, in your career progression.

See detailed rubrics on the following pages.

Group Presentation Evaluation Components

Introduction

grabber & subject, message, confident & 
committed

 15

Structural Statement

points/reasons to support message

  5

Transitions

smooth transitions between group members

  5

Comportment of the group members

group members demeanor while speaking and while other members are speaking

  5

Verbal Communication

volume, rate of delivery, intonation, articulation

 20

Non-Verbal Communication

posture, gestures, movement, eye contact

 20

Presentation Aids

slides, handouts, multimedia, props – and value added

 10

Conclusion:  Summary and Restatement of Message/Call to Action

strong summary of points, restatement of the message and call to action, finished within the time limit

 15

Question Period

solicited questions, group participation, informed and confident, answered succinctly

   5

Total

100

Weight 10%

Communication Strategy - Written Report Evaluation Components

Form + Style                                                 

Grammar, spelling + readability
Effective use of grammar, and effective sentence structure techniques
Professional appearance – for example:
APA format, page numbers and titles for tables, charts + appendices
Integration between sections of report / report writers

20

Issue or Situational Background

Concise identification of main issue(s) and strategic communication considerations

10

Key Stakeholder / Audience Identification and Analysis

Highly developed breakdown of key audience types, concerns, perspectives and considerations.

20

Communication Objective

Well-considered and thought out objectives that consider the issue, background and audience. 

10

Key Messages (presented in a message map format)

Insightful evidence-based development of key messages that will achieve objectives, and evaluation of effectiveness considering key audiences.

15

Tools, Tactics, Techniques and Timelines.

Development of suitable tools and tactics for communicating situationally to key audiences presented in a table format with timelines.  Examples of various tools (e.g., internal memos, media releases, etc.) to be included.

20

Measurement

Discussion of how communications will be monitored and success will be evaluated.

5

Total (Weight 10%)

100

مهارت ها و تخصص های مورد نیاز

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