ادامه پروژه تحلیل آماری با لیزرل و pls (4245) ****

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سلام این مشتری اومدن کار رو میخوان میگن:

در مورد اینکە آزمون دیگری برای تست روایی همگرایی بغیر از AVE وجود دارە یا خیر، چیزی نگفتین؟

ممنون میشم این سوال رو پاسخب فرماید.

خودم پرس و جو کردم ، ممنون میشم پیگیری بفرمایید و نظر همکارتون رو بپرسید

Convergent validity is the degree to which items that are supposed to measure the same construct are in fact related to each other. There are several techniques for assessing convergent validity, including:

1. Average Variance Extracted (AVE): AVE is a measure of the amount of variance captured by a latent construct relative to the amount of variance due to measurement error. AVE values greater than 0.5 are generally considered acceptable.

2. Composite reliability (CR): CR is a measure of the internal consistency of the scale items used to measure a construct. Values greater than 0.7 are generally considered acceptable.

3. Factor loadings: The factor loadings represent the strength of the relationship between each item and the underlying construct. Standardized factor loadings greater than 0.5 are generally considered acceptable.

4. Correlations with other constructs: The construct being measured should be more strongly correlated with other constructs that it should theoretically be related to, compared to constructs that it should not be related to.

5. Multitrait-Multimethod Matrix (MTMM) analysis: This technique involves correlating multiple measures of the same construct (convergent validity) and comparing them to measures of different constructs (discriminant validity).

References:

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective (7th ed.). Pearson Education.

Campbell, D. T., & Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological Bulletin, 56(2), 81-105.

دومی فکر کنم منظور CFA هست

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