نوشتن مفهوم یک متن

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سلام و ادب و احترام

فریلنسر گرامی

یک متن دارم می خواستم مفهوم آن را برام شرح دهید . 

'Trust the process!' To envision a winning strategy, you need a Sam Hinkie. To execute effectively, you need a Brett Brown.

Trust the process! For years, this stadium-shaking chant has been filling Philly's Wells Fargo Arena as the Philadelphia 76ers ("Sixers," for short) have evolved from an epically atrocious band of losers to championship contenders. How was this possible? We hometown fans have taken a keen interest in this question, even as the NBA playoffs continue.

We think the team’s resurgence should interest our fellow entrepreneurs, too.

If you want a lesson in how to execute a strategy, look no further than the contrast between the numbers-oriented Sam Hinkie, the Sixers' former general manager, and the team's current people-person coach, Brett Brown.

Hinkie had what management gurus call a Theory of the Business. This was the radical tanking scheme that has since been immortalized as the Process. While the strategy was brilliant on paper, it took Brown’s leadership skills to make the pieces Hinkie had assembled fit on the court. Together, the two basketball gurus give us a valuable case study in the dos and don’ts of making strategy work for entrepreneurs.

When you next need to move from planning to execution, consider the following four lessons from the "Sixers School of Management" on getting your people to “trust the process.”

1. Don’t stop selling the strategy.

Hinkie had a brilliant insight that inspired fans to chant the now famous phrase: He saw that every championship team had had a star -- a Michael Jordan, a Stephen Curry, a LeBron James — and the 76ers would simply never get one themselves by playing mediocre ball. They needed, instead, to first get really bad so that they could win (pun intended) the right to pick the best player in the draft and start the process of building a franchise around him.

But, as execution of this plan turned into a long slog, Hinkie’s hyper-focus on analytics became his downfall. As the Sixers went into an epic slump -- one sports writer called the team’s playing an “atrocity” -- and fans left the stadium in droves, Hinkie doubled down on his march to mediocrity, doing little to explain why the team needed to continue to be historic failures.

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