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کد پروژه: 523004
شرح پروژه
Assessing Trust in AI-Driven Marketing: Factors,Implications, and Opportunities
Every customer has an experience when interacting with businesses. However, very few
companies effectively manage the customer experience, missing valuable opportunities to cultivate
long-term customer relationships (Iriqat & Daqar, 2017). Customer perceptions solidify into
motivating attitudes, ranging from satisfaction to loyalty. This process explains how to evaluate
and test existing customer experiences, design and deploy new ones, and effectively manage them
over time to ensure they consistently remain exceptional, regardless of the business context. In this
regard, we demonstrate how customers transform their physical and emotional feelings into
powerful perceptions of businesses. Several factors are crucial, with trust being the most important
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